Redesigned core UX flows, cut download friction by 60%, and rebuilt the landing page for an Amsterdam AI real estate startup.

Overview

Visugenie is an AI-powered real estate visualization tool.

The product was already live with over 20+ users and 1000+ generated images when I found the founders online and reached out cold to help.

This was my first real frontend project and it was a rush job.
Before public launch, one week, start to finish.

A time-constrained design session

Before our first meeting, I conducted user research by interviewing an active Visugenie user and over 5+ realtors within my network to better understand their needs, workflows, and pain points.

The first meeting was the design session. I came in with directions, we went back and forth, getting to the final design took entire day of pitching directions, collecting feedback, and iterating.

Shipping the website

Through active collaboration, I re-built (hero, features, pricing, and how-to-use) landing page while some sections (like the navbar, faq and footer) were implemented by the developer. The final build reflected their implementation decisions, giving me a clearer understanding of constraints when working in a shared codebase under tight deadlines.

New website

Old website

GitHub Collaborative PR history

Intent-Based Onboarding

The Insight

User research and competitive analysis revealed three distinct user types.
Each entering Visugenie with a different mental model and goal.

The problem

All three of our user types were landing on the same generic interface with all kinds of features after signup, which was a critical friction-point and triggered massive-churn in the product.

The solution

The solution was not separation, it was intent-first orchestration.
So I designed the onboarding to assign each user one of three values:

$ primary_intent = { real_estate | architecture | interior_design }
# This was the simplest, framework-agnostic approach.
# Implementable across most modern frontend stacks (e.g. React/Next.js, Vue).

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Let us tailor the Visugenie experience for you.

What do you do?

Where are you from?

How will you use Visugenie? Select one

Stage a property Create listing visuals from real property photos.

Visualize a renovation Explore exterior or interior architectural changes.

Design an interior Create styled interiors and realistic room renders.

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Reset the prototype

Identifying critical friction in product & eliminating it.

Before (asset-download flow)
At the end of the user's journey, users had to tap download multiple times to get their assets, get held hostage inside a wait-modal, and re-initiate an action they thought they had already taken.

1. Click image

2. Click download

3. Select upscale

4. Click download again & wait for download

5. Land on confirmation page & click download once again

High Cognitive Friction

• Multiple unnecessary clicks to complete a download
• Broken sense of continuity
• Perceived delay even after processing finished

High Cognitive Friction · Multiple unnecessary clicks to complete a download · Broken sense of continuity · Perceived delay even after processing finished

High Cognitive Friction · Multiple unnecessary clicks to complete a download · Broken sense of continuity · Perceived delay even after processing finished

After (redesigned flow)
The redesigned flow has three steps. Select the image, choose upscale options or download, download starts automatically when ready. No intermediate page. No second download button. No uncertainty.

1. Click download icon on image

2. Select upscale (download starts on select).

3. No need to wait, as download already started.

Reflection